Creativity: Unconventional Wisdom from 20 Accomplished Minds
READ THIS -- Does your job demand creativity? If so, how do you find it? The authors of Creativity interviewed 20 directors, authors, artists and business people, including Spike Lee, Erica Jong and Steve Wozniak, to identify how creativity made them successful and how the process works.
… Guardian
Though employees are often encouraged to “think outside of the box,” they commonly find themselves surrounded by corporate Styrofoam peanuts. Unfortunately – and dismayingly – we, the human race, still know very little about our own creativity. But authors Herb Meyers and Richard Gerstman have decided to change that. In Creativity: Unconventional Wisdom from 20 Accomplished Minds, the founders of Interbrand interviewed 20 highly creative and successful individuals from completely diverse backgrounds, such as author Erica Jong, designer Milton Glaser, film director Spike Lee, and co-founder of Apple Compluter Steve Wozniak.
Karim Rashid, international designer and the final interviewee, claims, “I am convinced that we are all born creative.” Indeed, every person in the book has their own insights on creativity and tales of discovering and cultivating their own talents. Readers learn that creativity is as common as people and as unique as individuals, which helps to make this book an excellent contemplation on artistic thought and nature of inspiration.
READ THIS -- Does your job demand creativity? If so, how do you find it? The authors of Creativity interviewed 20 directors, authors, artists and business people, including Spike Lee, Erica Jong and Steve Wozniak, to identify how creativity made them successful and how the process works.